The BMW event with Zafiro in Mallorca
The luxury goods industry has always been renowned for its refined taste and preference for authentic experiences, for places that have soul, and for prime locations that create truly exceptional settings. Mallorca is undoubtedly one of those places, and the BMW Group once again confirmed that by choosing the island and the Zafiro Palace Andratx, an extraordinary hotel brimming with personality, for the global presentation of the largest and most luxurious electric car on the market: the BMW i7.
The callenge
At an event entitled "The new i7 experience 2022", the prestigious vehicle manufacturer presented its new electric car to its management team and dealerships with Mallorca as the backdrop.
BMW was looking for an exceptional venue for the event that would be compatible with its premium product and provide extensive space with the finest technology in a practical location for carrying out all the activities scheduled for the event, such as the routes designed to showcase the new vehicle.
A luxurious setting at the Zafiro Palace Andratx
BMW considered the Zafiro Palace Andratx to be an exceptional luxury hotel with ideal spaces for work, rest and relaxation in a setting which is both idyllic and inspiring.
Its privileged location in Camp de Mar, its proximity to Port d'Andratx and the Sierra de Tramuntana Mountains, its wonderful dining options and its excellent conference rooms made the hotel the perfect place to host the luxurious and superior-quality experiences that are embodied in BMW products.
A great success
The event was coordinated by Rosa Thiemann, Head of Events & Platforms, Vehicle Management at the BMW Group, and Marisa Lazzarotto, MICE Sales Director at Zafiro Hotels, and also had the full support of the Zafiro Palace Andratx team and its facilities in Camp de Mar from the beginning of the event organisation.
Lazzarotto explained that: “the recipe for success is not always the same for every customer, and we have made that one of our key selling points. At Zafiro we are experts in understanding the precise needs of our customers and personalising our services to those needs down to the smallest details”.
The numbers
- More than a hundred BMW Group executives stayed in our facilities.
- Up to 280 suites made available to the brand.
- More than 2,000 visitors from luxury dealerships in more than 20 different markets in Europe, Africa and Asia.
- Fully equipped and personalised event rooms available to the brand.
- Breakfasts, lunches and dinners specially designed for the occasion.
- More than 100 latest-generation BMW vehicles, each of them valued at more than €200,000.
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