Germany
United Kingdom
Zafiro Hotels announces “Zafiro Avanza”, a strategic project to boost innovation and excellence in the customer experience
- "Zafiro Avanza" aims to achieve even higher degrees of excellence in quality and customer service to ensure the growth and sustainability of Zafiro Hotels.
- The action areas include improving every customer contact point, attracting and managing people that are passionate about exceptional service, and further strengthening the commitment of team members to quality service.
Zafiro Hotels has announced "Zafiro Avanza", an ambitious strategic project which aims to enhance the customer experience and deliver even higher quality. The project reflects the company's commitment to excellence and customer satisfaction, placing the customers’ needs at the heart of all of its business activities.
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Customer experience, the primary focus of the project
In a constantly evolving hotel industry, Zafiro Hotels is well aware of the importance of adapting and exceeding the expectations of its customers. “Zafiro Avanza aims to deliver an even higher degree of excellence in quality and customer service in the 14 hotels that currently form part of Zafiro Hotels,” declared Antonia Plomer, CEO of the company.
The project involves every hotel department, including both the hotel management team and middle managers, and is based around a series of team sessions that will review opportunities to improve the customer experience.
“We are developing and improving the quality procedures and policies that are applied throughout the entire hotel chain to ensure that all the hotels offer the highest product and service quality standards,” explained Marc Balaguer, the Project Manager.
Customer-focused strategic priorities
The priority action areas for the Zafiro Avanza project focus on improving every customer contact point, attracting and managing people that share a passion for exceptional service, and further strengthening the commitment of team members to quality. The project will also redefine roles and responsibilities to ensure that every customer interaction is memorable and satisfactory,” added Balaguer.
Zafiro Avanza will help achieve the Zafiro Hotels commitment to offering superior-quality and personalised service, ensuring that every customer feels appreciated and cared for throughout their hotel stay.
